Spoontale

Every food has a story.

The SpoonTale makes cinematic films about the history behind what you eat: the smugglers, empires and inventors behind your coffee, your pepper and your glass of champagne. A new film every Sunday on YouTube.

The Coffee story plate: an officer in a tricorne hat waters a coffee seedling on the deck of a sailing ship, inside a ring of engraved coffee branches

The shop opens soon

Story plates, story mugs and the Series I apron are being sampled now. Each one carries a scene from a SpoonTale film and a QR code that opens its full story.

The pictures here are previews made from the print designs. Photos of the finished pieces follow once the samples arrive.

We use your email only to tell you the shop is open.

The Series I apron: four engraved story roundels, the Spoontale logo and a QR code, with tan straps
Preview: Series I apron
Preview of Story Plate I, Coffee, in oxblood on cream with a printed gold-colour ring
Preview: Story Plate I, Coffee
The Coffee story mug in oxblood, showing the officer watering the seedling on deck
Preview: Coffee mug, oxblood
The Pepper story mug in black ink, showing a Portuguese ship off the Indian coast
Preview: Pepper mug, ink
Story Plate II, Pepper: a Portuguese ship off the Indian coast
Preview: Story Plate II, Pepper
Story Plate IV, Champagne: a monk holds a bottle up to a candle in a chalk cellar
Preview: Story Plate IV, Champagne

Follow the stories

A new film every Sunday at 6 pm Dubai time, and short stories from the films every day.